Commercial District Lighting Initiative Design Strategy

January-May 2024
Clients: Cooper Square Committee and Fourth Arts Block
Role: Graphic and Web Design Lead; Association for Neighborhood & Housing Development / Morgan Stanley Community Development Graduate Fellow

The Guardians

Applications
Adobe Illustrator, Adobe XD, Squarespace, Canva

The Guardians is a creative installation by Mark Wilson Jr (artist) and Miguel Valderrama (lighting designer) honoring the small businesses, cultural organizations, and nonprofits who help sustain community and connection in the East Village / Loisaida neighborhood. This series of illuminated sculptures assembled from recycled sneakers and other materials were placed at a dozen locations across the neighborhood – each with a story to tell about the people and places that have, and continue to, represent the ethos of guardianship.

The Guardians was a collaboration between FABnyc and Cooper Square Committee, with the support of FAB members, East Village Independent Merchants Association (EVIMA), and NYC Small Business Services (SBS). As a Community Development Graduate Fellow from 2023-2024 for the Cooper Square Committee, I was responsible for developing a comprehensive design strategy— inclusive of branding, web design, social media, print materials, and informational signage— as the lead experience designer of the initiative.

Logo Ideation

Final Logo

Social Media Content

Website

Postcards

Informational Signage